Trust your gut- If you see an item that reminds you of your wife or your best friend, pay attention. Nothing is better than when a person opens a gift and says, “This is so me!”

Shop During the off- Season – A looming birthday and an empty shopping cart can be anxiety inducing. Save yourself the stress and turn shopping into a year-round activity: When you see an appropriate item, just buy it, even if you give it later

Put care into how a present looks – You don’t have to be the most amazing wrapper. Just take the time to do it. For best results add some ribbon or a fresh flower.

Use your Words- Never underestimate the power of a note. The more you can say something sentimental or make the person feel something, the more value it adds to the gift.