Autonomy above all. I believe in giving as much autonomy as possible so much so that we, the founders, need to be retrained  periodically on how our system works. For example, we recently spent a full day at our warehouse learning how to pick and pack orders, print shipping labels, and ship to our customers. You could see how proud the warehouse team was of what they‘d built and we were thrilled that barely anything required our input. – San Demsky founder and CEO Unbound Merino

Have a framework for intervention. I expect mistakes, but I know some matter more than others so before getting involved, I ask three questions. One are there trade-offs involved that would compromise our vision, values or brand? Two does it commit us to an expensive but uncertain path that would be hard to reverse? Three could create a strategic mistake that would give the competition an upper edge. Otherwise, I let people run with things – Anu Sharma co founder and CEO , Millie