A business owner who has never asked employees for their brutally honest and candid opinions about their company’s greatest strengths and serious weakness is missing out on some priceless information. Here are questions that should be asked:

• If you could make one improvement to your day-to-day work experience, what would it be?
• What one thing could your manager do to better support you in the role?
• What is the one word you would use to describe the company’s culture?
• What should our company be doing to improve customer service? The manufacturing processes? Innovation (The question depends on your business.)