Most brands understand the importance of content. But they’re confused about what counts as quality content, and what is simply a press release.

Think of it this way: Today’s candidates want answers, no sales pitches. They don’t care about how awesome your brand is until you build up trust and credibility with them. So, if they come to our franchise development site and all they see are announcements about grand openings and new executive team members and can’t find answers to their top questions, they will lose interest.

Instead, create educational and informative blog content. Potential franchises should find content aimed at them, and full of useful and actionable information. This will help you attract more qualified candidates to your site and convert them into engaged leads.

Positively Purging-I welcome your feedbacks in the comments and your likes and passing the real life wisdom on to others as I embark on this new venture of “positively purging“, as I know each of these pieces represents something…