Let your mission be your map: Explore (and repeatedly revisiting) our deepest motivation for lunching your project. “This keeps you on track and allows your strategy and confidence to unfold naturally.,” she says. “And don’t be afraid to say NO to opportunities that could take you off course. So much of my personal success has to do with the things that I’ve said no to.” Opinions on how to run your business will be rampant but trust your instinct.” Even if someone offers a great suggestions, you’re the one who’s going to have to execute it.