Tag Archives: entrepreneur

Authenticity

“Be authentic. Do not create a campaign to woo new customers or to placate current customers. Do it with pure intentions, and make sure your entire organization is clear on the stand you are taking. Ben & Jerry’s has been … Continue reading

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Advice from a Horoscope

Be an extrovert and get out and about this month. entrepreneurial ad creative endeavors are accented and so is your social life. Mars is your relationship angle make close relationship lively and challenging. don’t let crossed signals throw you into … Continue reading

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Entrepreneur

Imagine a greenhouse, where maybe at a typical company, the C.E.O. might be the strongest and tallest, most charismatic plant that all the other plants strive to one day become. “For me, I really think of my role as more … Continue reading

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Place of Wonder

I come from the Roald Dahl school of entrepreneurship — a place of wonder and action and opportunity and bold, nearly punk rock kindness. Maybe that’s why I believe that building a company is building a community. If you want … Continue reading

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Metrics

But the metrics that should really matter at the early sage is the repurchase rate. Do your customers repurchase the product after they buy it once? How soon does the repurchase happen? Do you need to nudge your customers to … Continue reading

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