Recruiting

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Companies have gotten very good at providing creature comforts to developers- they have candy, free lattes, free massages- but if you ask developers what  they want, it’s a quiet place to work, with a door that closes, and more flexibility on getting to learn the technology and experiment. If you’re an entrepreneur, you’re never going to win a benefits battle against Google or Facebook. But if you give employees (and especially developers) flexibility and let them get back to that world where they have more creativity in what they’re doing, you’re more likely to get good talent and results. There’s also a huge movement toward reckoning with the ethical impacts of technology. If companies are looking to attract tech talent, the number one thing they can do is take a stand on some of these social, moral and ethical issues –Ani Dash

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