I ‘ve read that when you were building your fashion company, you decided to invest in yourself as an entrepreneur what has been the joy in doing that? Knowing that you only fail if you fail to try. My biggest joy is that I know that I’m doing something that I’ve always wanted to do, that I always dreamed of doing. I went to fashion school back in early 2000’s this didn’t just popup for me. It’s something I literally being doing and designing for my whole life. I’ve never had an opportunity to have a meaningful partnership where I could be more creative and have a more global reach. But I decided that since I couldn’t find that partner. I just needed to do it on my own. Because when you invest in yourself, it helps your confidence and you’ll know forever that whether you make it or not, you stepped up to the plate. And that’s what I’ve done my whole career. Not everyone believed in me in the beginning, but I stepped up to the plate, and its been working out. We have a wonderful feedback and we’re learning and we’re growing. that’s key -Serene Williams