I’d need to rebuild my entire brand, audience, and infrastructure — with no startup capital. So again, I turned to my network. Now I needed their help.
That didn’t come easy; asking for help has always made me feel needy and burdensome. But I came up with specific requests for specific people, and I was blown away by the response. Peers lent me their customer service and marketing staffs. Friends spread the word about my new show. I realized that asking for help is a profound, essential act of vulnerability. It made my relationships deeper and more meaningful. We were all in this together. And the results were amazing: With my network’s help, the new show quickly rose in the podcast charts. We now enjoy six million downloads per month, generating a seven-figure revenue.
The experience made me reflect on something an old colleague said. He described networking as “digging the well before you’re thirsty” — that is, constantly cultivating trust and loyalty with the people around you, with no immediate expectation of return. I’d done a version of this in my career, though never strategically. Now I understood its full value and decided to double down. – Jordan Harbinger