Yogi Bare was recently in a trademark dispute with a global brand. I feared that if we lost our logo, we’d lose our brand, because that’s what people identified with. So I tried to fight a battle we would never win financially and in turn endured anxiety and anguish, impacting my ability to run Yogi Bare. But when I finally stopped resisting and decided to let go of the logo, I realized that our brand was never about the mark. Our brand is the power of our community. And that transcends a logo.” — Kat Pither, Founder of Yogi Bare, an eco-friendly yoga equipment company