Tag Archives: marketing
Build an On-Ramp
Superfans aren’t created; they’re cultivated. “Give people little, easy ways to participate, and then you gradually get them further and further up the curve,” Barnett says. Little Spoon, for example, launched an online platform called “Is This Normal?,” where parents can get … Continue reading
There Was None
Being a woman , being African American – your first yeses, you almost don’t know how to react because you’re so not used to it, I was stumbling all over the place. I did not yet know how to walk … Continue reading
Stopped Resisting
Yogi Bare was recently in a trademark dispute with a global brand. I feared that if we lost our logo, we’d lose our brand, because that’s what people identified with. So I tried to fight a battle we would never win … Continue reading
Representation
What is the very next step I should take if I want to make more money with a wider variety of founders? When companies invest in underrepresented communities they open up new markets and sustain their current customers. When they … Continue reading
Authenticity
“Be authentic. Do not create a campaign to woo new customers or to placate current customers. Do it with pure intentions, and make sure your entire organization is clear on the stand you are taking. Ben & Jerry’s has been … Continue reading
Real Life of an MSW 