Tag Archives: marketing

Representation

What is the very next step I should take if I want to make more money with a wider variety of founders? When companies invest in underrepresented communities they open up new markets and sustain their current customers. When they … Continue reading

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Authenticity

“Be authentic. Do not create a campaign to woo new customers or to placate current customers. Do it with pure intentions, and make sure your entire organization is clear on the stand you are taking. Ben & Jerry’s has been … Continue reading

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Metrics

But the metrics that should really matter at the early sage is the repurchase rate. Do your customers repurchase the product after they buy it once? How soon does the repurchase happen? Do you need to nudge your customers to … Continue reading

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Makeup

“I can’t stand makeup commercials. ‘Do you need a lipstick that keeps your lips kissable?’ No. I need a lipstick that gets me equal pay for equal work. How about eye shadow that makes me stop thinking I’m too fat?” … Continue reading

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Find Your Niche

The first step in using your voice as a business tool is to establish your expertise. You need to establish yourself as an expert within your niche. That is the only way your audience will take your words as an … Continue reading

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