“Be authentic. Do not create a campaign to woo new customers or to placate current customers. Do it with pure intentions, and make sure your entire organization is clear on the stand you are taking. Ben & Jerry’s has been doing it right for a very long time, before it was trending. Do a case study on their culture to see how they have been able to successfully navigate this terrain without losing any of their customer base.” — Mahisha Dellinger, Founder and CEO of Curls, a natural hair care brand

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2 Responses to Authenticity

  1. I love eating their ice cream at the US Open!

    Liked by 1 person

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