Tag Archives: Creative processing

Authenticity

“Be authentic. Do not create a campaign to woo new customers or to placate current customers. Do it with pure intentions, and make sure your entire organization is clear on the stand you are taking. Ben & Jerry’s has been … Continue reading

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Entrepreneur

Imagine a greenhouse, where maybe at a typical company, the C.E.O. might be the strongest and tallest, most charismatic plant that all the other plants strive to one day become. “For me, I really think of my role as more … Continue reading

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The Entrepreneurial Process

So in short: You had a vision, you realized that you hadn’t lived up to your vision, and then you went back to the drawing board. That’s the entrepreneurial process! Do you think it’s also the creative process?  If you … Continue reading

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