Tag Archives: case study
Authenticity
“Be authentic. Do not create a campaign to woo new customers or to placate current customers. Do it with pure intentions, and make sure your entire organization is clear on the stand you are taking. Ben & Jerry’s has been … Continue reading
Posted in Reflections
Tagged authenticity, Ben & Jerry’s, case study, Creative processing, creativity, Culture, customer service, entrepreneur, experience, focus, inspiration, intentions, life, marketing, mindfulness, opportunity, passion, success
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Real Life of an MSW 