“We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice. To that end, we offer this solemn white-on-black .jpeg that expresses vague solidarity with the Black community, but will quietly elide the specifics of what is wrong, what needs to change, or in what ways we will do anything about it…We hope this action encourages you to view [Brand] positively without, you know, expecting anything from us.” 


Positively Purging-I welcome your feedbacks in the comments and your likes and passing the real life wisdom on to others as I embark on this new venture of “positively purging“, as I know each of these pieces represents something…

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7 Responses to Opportunistic

  1. I’ve heard that saying b/4 and I believe it to be true!

    Liked by 1 person

    • msw blog says:

      I am glad you have heard of other companies being transparent in how they will help communities of color. I have never heard a company be so transparent as Brand. I applaud them for speaking up on the issue of social inaction….

      Liked by 1 person

  2. wynneleon says:

    Wow wow wow. Social inaction defined…

    Liked by 1 person

  3. msw blog says:

    I agree. I have not seen Social inaction defined so clearly from any company. Their words definitely made me look further into them, and I admit I placed an order. I hope their products are as good as their words….

    Liked by 1 person

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