“We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice. To that end, we offer this solemn white-on-black .jpeg that expresses vague solidarity with the Black community, but will quietly elide the specifics of what is wrong, what needs to change, or in what ways we will do anything about it…We hope this action encourages you to view [Brand] positively without, you know, expecting anything from us.”

Positively Purging-I welcome your feedbacks in the comments and your likes and passing the real life wisdom on to others as I embark on this new venture of “positively purging“, as I know each of these pieces represents something…
I’ve heard that saying b/4 and I believe it to be true!
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I am glad you have heard of other companies being transparent in how they will help communities of color. I have never heard a company be so transparent as Brand. I applaud them for speaking up on the issue of social inaction….
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Wow wow wow. Social inaction defined…
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I agree. I have not seen Social inaction defined so clearly from any company. Their words definitely made me look further into them, and I admit I placed an order. I hope their products are as good as their words….
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I’m so curious to hear what you find!
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You should look them up https://brandless.com/
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I apologize for my quick earlier reply to learn more about the company. You may enjoy this article from Entrepreneur magazine titled Stop Talking About Empathy and Start Acting On It by Eric Solomon. That is where I found the reflection for this post.
https://www.entrepreneur.com/article/353079
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