Let’s Move
Posted in Reflections
Tagged Bmi, body image, Comical Explanation, excerise, health, health and wellness, Jane Fonda, life style, marriage, weight loss
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Does the Unboxing Experience Matter?
Directed consumer start out, which are mushrooming like crazy, typically don’t have retail spaces. Most start out as e-commerce businesses. What is becoming really important for these brands is the unboxing experience. Boxes are always part of the packaging design, but until now there wasn’t an emphasis on the step-by-step Unboxing journey. Direct to consumer packaging has a lot of limitations due to the shipping process; its always a corrugated box, and you can’t get creative with shapes. So companies are adding a lot more inside the box to make the unboxing experience – Which last perhaps a minute interesting. And designers are being asked to consider: What does exterior of the box say ? Is there a logo on it? And once you open it up, what do you see? What is a product Wrapped in ? Is there a message inside? When you take the tissue paper out, what do you see before you get to the product – is there a sticker ? Some swag? it’s a whole new design process?
Posted in Reading
Tagged consumer, corrugated box, creativity, designers, details, gift ideas, joy, logo, marketing, message, online shopping, packaging design, product, shopping, sticker, swag, Unboxing
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Parenting Tip
Posted in Reflections
Tagged bored, boredom, childhood, children, chores, comic strip, freedom, humor, laziness, parenting, realtionship, responsibility, Restless, rules, to much to ask
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Corporate America
“I have to catch my breath because when I started in my career, I spent so much time as the only Black woman. I would be the one who was leading the meeting or the presentation and then someone would come up to me and say, ‘Can you make copies?’ or ‘Can you get water?’ And I’m like, ‘No. I’m actually leading this meeting.’ I didn’t understand the power of being a Black woman performing in these settings. Now it’s about, ‘How do I provide a pathway? How can I be a gateway?’ ” Kendra Bracken- Ferguson
