Tag Archives: customer service

Authenticity

Posted on September 25, 2021 by msw blog

“Be authentic. Do not create a campaign to woo new customers or to placate current customers. Do it with pure intentions, and make sure your entire organization is clear on the stand you are taking. Ben & Jerry’s has been … Continue reading →

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Metrics

Posted on August 5, 2021 by msw blog

But the metrics that should really matter at the early sage is the repurchase rate. Do your customers repurchase the product after they buy it once? How soon does the repurchase happen? Do you need to nudge your customers to … Continue reading →

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Real Life Rants

Posted on June 15, 2021 by msw blog

RANT to fruit and the fact that a decent cantaloupe apparently does not exist. I have thumped, scratched, sniffed, consulted and agonized, but it has been years since I can remember enjoying a sweet, juicy cantaloupe. They are too expensive to … Continue reading →

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Instacart shoppers

Posted on June 10, 2021 by msw blog

Reading this Instacart shoppers say they face unforgiving metrics: ‘It’s a very easy job to lose’ I am reminded of a post I wrote a few years ago about metrics. You can read it here. This story about Instacart made … Continue reading →

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Unplug

Posted on May 21, 2021 by msw blog

Comical Explanation

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